Imagination, depth, reflection … These are some of the terms the purple tone that Pantone announced last December, as the color of 2018 tries to convey.
This innovative and bold purple tone, which symbolizes experimentation and nonconformity, something that characterizes us and, at the same time, differentiates us as a visual communication group specialized in digital printing. This color has tremendously influenced companies, brands, the world of design, etc., globally and, as it could not be otherwise, also for ours.
“Illuminate the path of what is to come”
The violet has always been and has represented the identity of our brand, although not this particular tone, which we will discussed next.
As stated by various executives of the prestigious American company, Pantone 18-3838 Ultra Violet represents “a radically provocative and reflective purple tone, which communicates originality, ingenuity and visionary mentality”.
“We live in a time that requires inventiveness and imagination, it’s that kind of creative inspiration that is inherent in Pantone 18-3838 Ultra Violet, a blue base purple that raises the bar for our potential and our perception, from the exploration of new technologies and the immensity of the universe to artistic expression and spiritual reflection: the intuitive Ultra Violet illuminate the path of what is to come, “said Leatrice Eiseman, executive director of the Pantone Color Institute.
From Pantone 527 C to 18-3838 Ultra Violet
Adapting to the current circumstances and trends, renewing oneself, daring to change, to the new and current, is what the members Bolbrac Digital Printing of decided to carry out in . We went from the Pantone 527 C to the already mentioned Pantone 18-3838 Ultra Violet, that is, from a tone close to magenta to a cooler and more technical one.
If you have not yet seen what color it is or how to find it, you can see its attributes in the Color Formula & Guides section of Pantone.
The Pantone color of the year is always a great influence worldwide. Its advisory division, Pantone Color Institute, is responsible for forecasting global color trends, so this purple shade, almost certainly, will become a subject of great interest worldwide.